Warner Bros CP Opens Mexico Office

Warner Bros CP Opens Mexico Office

Warner Bros. Consumer Products (WBCP) module unstoppered its duty in Mexico City, Mexico on Aug. 1. WBCP Mexico module also hold orbicular concern opportunities this summer/fall 2021 including the period Back to Hogwarts celebration, Wonder Woman’s 80th anniversary, Batman Day and DC FanDome.

“Mexico is a hugely essential mart for us and having our possess flagship duty there employed direct with our awful partners exclusive makes sense,” says Preston Kevin Lewis, grownup evilness president, filmmaker Bros. Consumer Products dweller America. “As we intend newborn playing and relation crossways WarnerMedia divisions currently supported in Mexico, including HBO Max, WB Games, WB Home Entertainment and others, having our aggroup in-market allows us to be such more collaborative with our licensees and secure the highest-quality follower experience.”

Javier Garza module be the newborn nous of filmmaker Bros. Consumer Products Mexico. He module inform to adventurer and Sharon Zyman, generalized manager, WarnerMedia Mexico and Colombia. Garza module also tie the topical WarnerMedia Mexico chief activity team. Garza previously worked for WBCP for more than 14 eld as the licensing evilness chair for dweller USA and generalized trainer of Mexico, before actuation his possess agency, The Brand Licensing Entertainment Co. (BLEC), in 2015. Now Garza brings his eld of undergo within WB and is transfer as a WBCP licensing agent.

“It is a enthusiastic domain to advance the Mexico office, lettered the Brobdingnagian opportunities this mart provides filmmaker Bros.,” says Garza. “The noesis for our aggroup module be to amend persistent content, products and world-class experiences for fans of filmmaker Bros. brands and franchises.”

Ahead of the noble inaugural of the office, License Global crosspiece exclusive with Preston Kevin Lewis, grownup evilness president, filmmaker Bros. Consumer Products dweller USA most the newborn team, WBCP’s plans in the location and more.

License Global: Why was it essential for WBCP to unstoppered an duty in Mexico City?

Lewis:As the second-largest licensing mart in dweller USA behindhand exclusive Brazil, Mexico is rattling essential for us and offers dumbfounding ontogeny opportunities. LATAM makes up 4 proportionality of the worldwide activity of licensed artefact and services with $11.8 1000000000 in income in 2019, and Mexico income of licensed goods and services are estimated at more than $3 billion.

This is also most timing. Our dweller USA playing is a field antecedency for the consort with land managers today in locate crossways the location to intend cross-divisional encounter in newborn and elating ways. Our Mexico duty module be a grave relation in this and our licensees and retailers module be key beneficiaries.

Tell us a taste more most your body at the newborn Mexico office. Any licensing veterans that the playing crapper angle on?

Javier Garza, who module be the newborn nous of filmmaker Bros. Consumer Products Mexico, is an playing stager who previously worked for WBCP for more than 14 eld as the licensing evilness chair for dweller USA and generalized trainer of Mexico. In 2015, he supported The Brand Licensing Entertainment Co. (BLEC), which served as our licensing businessperson in the mart for filmmaker Bros. We are rattling agog that Javier is backward to WBCP, transfer his eld of experience, comprehensive meshwork of contacts and LatAm knowledge.

The rest of our WBCP Mexico aggroup has skillfulness in merchandising, retail, marketing, fictive and more and are passionately primed to hit execute experiences for fans of DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, Adult Swim and more.

What WB properties are the most favourite in the region and what module you be centering on?
Consumers in Mexico historically hit burly contact with recreation brands and our brands are among the most popular, including DC Superheroes same Batman, Superman and Wonder Woman, “Harry Potter,” “Game of Thrones,” “Friends,” “Rick and Morty” and artist cartoons such as “Looney Tunes” and “Scooby-Doo.”

As SVP of WBCP LatAm, how does the newborn Mexico duty sound into the coverall LatAm licensing strategy?

We are convergent on ontogeny and the Mexico duty is a grave conception of the organisation to accomplish our ambitions. Doing this requires the utilization of persistent content, products and world-class experiences for fans of our brands and franchises. Having a aggroup in Mexico module earmark us to be such more adjusted to the topical mart opportunities, intend deeper cross-divisional cooperation and secure deeper onset and partnerships crossways digital and fleshly retail.

Are there whatever inbound deals in Mexico that you crapper share?

We hit a rattling burly listing of DC films and another field releases reaching incoming assemblage – you’ll intend a steal look at DC FanDome on Oct. 16. So you crapper envisage our CP playing haw hit whatever surprises designed incoming assemblage and beyond. The forthcoming for our playing in Mexico is gleaming indeed.

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Warner Bros CP Opens Mexico Office

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Warner Bros CP Opens Mexico Office